The Association for International Broadcasting (AIB) and multi-channel OTT service Channelbox have partnered to launch a 24/7 Ukrainian news service on UK TV platform Freeview.
The channel is also available on mobile via Channelbox’s iOS and Android applications.
The news and information channel is produced jointly by Ukrainian media companies 1+1 International, Rada, Ukraine 24, Inter+, ICTV, UATV, and Suspilne.
It aims to provide accurate and impartial news from across Ukraine, as well as a link with home for the estimated four million Ukrainian citizens who have fled the country as the war has spread.
“The Association for International Broadcasting has been working since the start of the invasion to bring the Ukrainian news channel to platforms in the UK,” said Simon Spanswick, chief executive of the AIB. “We wanted to make a contribution to support Ukraine and its citizens. Bringing Ukraina 24 to viewers in the UK, whether expatriates or refugees, helps maintain links at the most difficult times of their lives. We are delighted that Channelbox is the first UK platform to make the channel available on a mainstream UK TV platform.”
Tanya Kronfli, Channelbox head of content and business development, added: “We are honoured to be part of this project and to be able to help people of Ukraine to have access to the news from home. This is true lifeline broadcasting and demonstrates the way that modern technologies like connected TVs are able to support people at times of crisis.”