Disney Plus has signed up 4.3 million subscribers since launching at the end of March, according to research from Omdia.
By the end of April, the streaming service had reached a 16.8 per cent share of subscribers – making it the third most popular SVoD player in the UK. Netflix and Amazon Prime Video lead the pack with 58.4 per cent and 46.9 per cent of online subscribers respectively.
“Disney Plus arrived in the UK just as Covid-19 social distancing and quarantine measures commenced,” said Maria Rua Aguete, senior research director, video, TV and advertising for Omdia.
“Streaming services like Disney Plus and Netflix have become the biggest winners during the lockdown as consumers have sought new entertainment experiences to keep themselves entertained. The content and user experience offered by these services have proven to be their key differentiators.
“In particular, the current catalogues offered by these services have become increasingly alluring to viewers, given than the pandemic has halted production of new video content,” she added.