Virgin Media has employed an integrated solution from Amagi and 24i to launch its new Free Ad-supported Streaming TV (FAST) channels.
The company has rolled out an initial selection of 14 channels across its V6, TV 360, and Stream set-top boxes (STBs).
Harnessing the Appstage application framework within the 24i Mod Studio streaming platform — which is pre-integrated with Amagi’s playout solutions — the project introduced the FAST channels into Virgin Media’s Electronic Programming Guide (EPG) without making any changes to existing STB configurations.
Srinivasan KA, co-founder and CRO at Amagi said, “Our collaboration with Virgin Media has been an excellent opportunity for us to showcase our technical prowess. Our achievement in integrating multiple FAST channels into Virgin Media’s STB environment through a unified gateway has significantly enriched user choice and paved the way for incremental revenues.”
Donald McGarva, CEO of 24i and its parent company Aferian plc added, “This has been a real team effort to give Virgin Media’s customers access to a range of exciting new streamed content with a great user experience. The successful and seamless roll-out to a variety of device models already in the field is a testament to the powerful and flexible combination of 24i’s Appstage Big Screen client, cloud-based Backstage content management system, and Amagi’s unrivaled FAST solutions.”