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Viaplay comes to Roku devices in the UK

Viaplay Group and Roku have agreed a multi-year partnership that sees the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK.

Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December, Viaplay Group and Roku announced an agreement to add Viaplay to The Roku Channel’s Premium Subscriptions line-up in the US.

“This multi-year partnership makes it even easier for audiences in Viaplay’s three newest markets to subscribe to our unique service,” said Vanda Rapti, Viaplay group EVP and chief commercial officer, North America & Viaplay Select. “Roku has outstanding reach and brand recognition among viewers. Launching on Roku devices will bring Viaplay directly to many more fans of top-quality international storytelling – both those who love Nordic Noir and those who just don’t know it yet – and to sports supporters across the UK.”

Mary-Anne Taylor, director international content distribution at Roku, added, “Roku makes it easy for users to find diverse international content such as Viaplay’s renowned Nordic Noir premium dramas, on a platform that supports cutting edge search features and functionality. This new partnership brings the best of the Nordics to Roku customers in the US, Canada and the UK, and Viaplay’s attractive sports offering to our users in the UK.”