The BBC’s global reach has increased by 11 per cent year-on-year in 2020, now standing at 468.2 million people a week, its highest ever.
The majority of that audience is from BBC News which is now seen by 438.4 million people each week, either via broadcast or digitally.
The BBC said its global content is reaching more viewers then ever thanks to the likes of YouTube and social media. Youtube has seen an increase of 129 per cent in audiences to 47 million a week – overtaking Facebook with a 31 per cent increase to 43 million. Twitter reach has doubled to 6 million.
Other findings of the BBC’s 2020 Global Audience Measure include:
- BBC World News channel made significant gains to reach 112 million – with growth in the Americas at 50 per cent.
- BBC World Service languages up 13 per cent to 292.1 million with a big uptick in digital engagement among audiences aged 15-24 who now make up a third of the total.
- BBC Studios increased reach by 5.8 million to 49.1 million up 13 per cent.
- BBC World Service English audiences increased by 8 per cent to 97 million. The Global News Podcast remains the BBC’s most popular with audiences approaching 1 million a week.
The BBC’s biggest global reach is in India, with around 60 million people accessing its content on a weekly basis, followed by the US at 49.5 million and Nigeria at 37.2 million.