Adobe, Arm, BBC, Intel, Microsoft and Truepic have joined forces to establish the Coalition for Content Provenance and Authenticity (C2PA), which aims to address the prevalence of disinformation, misinformation and online content fraud.
The coalition will develop open technical standards for certifying the source and history or provenance of media content.
It will bring members organisations together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents. These technical specifications will include defining what information is associated with each type of asset, how that information is presented and stored, and how evidence of tampering can be identified.
The C2PA also intends to collaborate with chipmakers, news organisations, and software and platform companies to facilitate a “comprehensive provenance standard and drive broad adoption across the content ecosystem”.
Speaking about the coalition, Jatin Aythora, chief architect for the BBC said: “It’s vital that news providers play a part in the battle against disinformation. We welcome the opportunity to participate in the C2PA provenance work, which has the potential to support audience confidence in news at a time when trusted sources of information are more important than ever.”