Olympic Broadcasting Services (OBS) has held its World Broadcaster Briefing (WBB) for the Olympic and Paralympic Games Los Angeles 2028.
Between 14-17 July, Media Rights Holders attended the meeting in Los Angeles to tour facilities, review the progress of preparations and discuss broadcast plans. The WBB Main Session took place in Downtown LA and outlined the OBS’s strategic vision plans for broadcast innovations.
Opening proceedings with a commitment to deliver groundbreaking coverage, OBS CEO Yiannis Exarchos said, “In Los Angeles, the Olympic spirit is not just a tradition, it is part of the city’s DNA. As a global hub of technology, storytelling, and sport, LA28 offers us an unparalleled opportunity. Together with our broadcast partners, we are committed to bringing bold ideas to life and redefining what it means to experience the Games – deeper, more connected, more human.”
Aiming to blend cutting-edge technologies such as immersive camera systems with insights into performance data, OBS will shift to a fully IP ad IT-based infrastructure for the Games. Cloud-integrated, virtualised workflows will be enabled across venues with key focus areas including AI-driven content processing, increased use of 5G and wireless systems for agile camera operations and sustainable practices across the entire event.
The LA28 Organising Committee provided an update across all major planning domains, as well as highlighting the strategic planning behind accommodation, transport, logistics, accreditation and visa procedures, all of which aim to ensure a “smooth and inclusive experience for broadcasters”.
Closing the session, Jim Bell, LA28 senior VP of broadcast and press, said “You (MRHs) and your teams will be delivering the Games to the world – across new platforms, new sports and new audiences. Expectations are high. It’s big, it’s complex, and it matters. That ambition fits a city like Los Angeles – bold, creative, and built on storytelling.”
Commenting on the collaborative nature of the Games, Exarchos added, “This isn’t a one-way relationship. Our broadcast partners know their audiences best, and we rely on their insights to deliver an extraordinary experience – bringing the stories of the world’s greatest athletes to life like never before.”
