IMG has announced a partnership with DAZN for the FIFA Club World Cup 2025.
The sports marketing agency will host DAZN’s global content operations for the tournament at its Stockley Park virtual studio and facilities, along with providing infrastructure for its Global English production hub.
DAZN will broadcast all 63 matches in the forthcoming tournament around the world, as well as content including its post-game round-up show The Press, featuring expert analysis and social media reaction.
IMG’s facility will also host DAZN’s central edit and graphics processes, said the company, as well as delivering interviews, highlights and additional content to publishing partners, sublicensees and football clubs across the globe.
Pete Oliver, CEO of growth markets at DAZN, said, “The fan is at the centre of everything DAZN does and with a tournament as global as the FIFA Club World Cup, and with our ambition to make it the largest, most accessible competition ever, we wanted to collaborate with partners who matched our values and ambitions. Working with IMG to produce our UK and RoW feed at a facility as cutting-edge as Stockley Park, will allow us to deliver the best product to fans around the world.”
James Clement, SVP, tech and operations, studios, IMG, added, “The FIFA Club World Cup 2025 is the biggest stage in international club football this summer and we’re excited to help DAZN bring the tournament to fans’ screens all over the world. Our state-of the art facilities and technical expertise allow DAZN and its international broadcast partners to seamlessly deliver quality programming and elevate the viewer experience as their favourite teams battle it out for the title.”
The FIFA Club World Cup 2025 kicks off this weekend with a match between Inter Miami and Egyptian side Al Ahly at Florida’s Hard Rock Stadium.
