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BT Sport searches for the next big idea in sports broadcasting

Innovate 21 aims to uncover innovative ideas from across the UK, with the winner receiving a potential six-figure opportunity to work with BT to develop their idea, technology or service for future use

BT Sport has launched a new competition to find sports broadcasting’s next big idea.

Innovate 21 invites submissions for innovations spanning the entire sports broadcast chain, from production at events through to the viewer at home.

The broadcaster wants to uncover ideas from across the UK, with the winner receiving a potential six-figure opportunity to work with BT to develop their idea, technology or service for future use.

A panel of experts, including BT Sport’s chief operating officer, Jamie Hindhaugh, will assess the entries during a special presentation event at the broadcaster’s studios in Stratford in September.

Speaking about the initiative, Hindhaugh said: “BT is offering entrepreneurs the chance to join BT Sport’s industry-leading pursuit of providing the ultimate sports viewing experiences to customers. We are proud to have continually given our customers even more ways to watch and experience sport in recent years and Innovate 21 looks set to raise the bar even further for what BT Sport’s customers can enjoy.”

Full terms and conditions and details of how to enter are available at www.bt.com/innovate21.