Mediagenix has announced Talpa Network has selected its cloud-based platform.
Aiming to optimise the lifecycle and maximise the value of its content portfolio, the Dutch media conglomerate has collaborated with Mediagenix, leveraging its cloud-based SaaS solutions for content strategy, value management and scheduling.
Following a review of its content inventory, Talpa initiated the migration in the summer of 2023. Building on the partnership, with Mediagenix Ratings Artist predictive ratings tool in place, the company is able to iteratively explore new media capabilities, dynamically adapting to changes in demand through a process of continuous software upgrades and flexible adoption of new solutions.
Mediagenix’s cloud-based image and video content management solutions aim to enable scalable future growth across Talpa Network’s operations, with the project also incorporating a transition to the frame-accurate Mediagenix Video Assistant, enhancing content delivery with editorial validation, segmentation and annotation (timecoding).
Talpa’s head of content operations, Wouter Schreuder, commented, “With Mediagenix’s SaaS platform, we are not only optimising our content and channel management but are also setting the stage for future advancements. This platform empowers us to adopt new capabilities as they are introduced, keeping us agile and responsive in a rapidly evolving media landscape.”
Ivan Verbesselt, chief strategy and marketing officer at Mediagenix added: “Our partnership with Talpa Network exemplifies the value of a SaaS-based approach in modern media management, enabling organisations to access continuous upgrades and enhance their operational agility. We are excited to support Talpa Network as they embrace new features and capabilities that align with their evolving strategy.”
