A subject at the forefront of the debate and discussion at IBC this year will be Big Data, especially as the industry struggles to adapt to a rapidly evolving multicast landscape. But can a set of data analytics techniques that were developed to understand consumer behaviour in a retail environment really be successfully ported over to the broadcast industry? The Conference theme of ‘Understanding the Power of Big Data’ will examine the subject in detail. Read more about the full Conference Programme at IBC2013 here.
