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Predictive optimisation service for video

A claimed industry-first ‘predictive optimisation’ service will simulate network conditions allowing mobile operators to see the impact on subscriber video quality and to identify hotspots.

Nokia is launching the technology which is based on its AVA platform, combining patented algorithms with ‘big data’ analytics.

“Nokia is able to draw on its experience to provide operators with the most complete approach to simplifying their complex video delivery needs and enhancing the subscriber viewing experience,” said Paul Larbey, head of the firm’s IP video business. “We are the first to apply predictive analytics to network planning and optimisation for video, allowing operators to uncover real insight into their network and benefit from cost and operational efficiencies now and in the future.”

Nokia is quoting a Bell Labs Consulting Mobility report which predicts audio and video streaming will account for 79 per cent of increased data traffic by 2020.

The service will show the impact of network coverage, cell interference and traffic congestion on video quality. It allows mobile operators to adjust network conditions to see the affect on video quality before changes are made in the real world. Using the service, buffering times for video – such as YouTube – are claimed to decrease by up to 40 per cent.