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Piksel: Taane returns to develop MENA

Just in time to be available for IBC, Ginny Taane has rejoined the Piksel team as senior service delivery manager in the Middle East and North Africa. The focus of her role is serving MENA customers such as OSN from Piksel’s Dubai office while assisting Piksel’s commercial team to develop new opportunities.

The MENA region presents a unique opportunity in terms of its current ecosystem and demand for OTT services, Piksel believes. The population is vast and highly advanced when it comes to technology, with smartphone ownership booming and 40% of consumers watching at least one video a day. Free OTT video services are already gaining popularity among internet users, and the absence of international giants such as Hulu and Netflix in the region leaves a propitious space for regional players to grow.

“We are so pleased that Ginny has returned to Piksel at such an exciting time,” said Sian Hodgson, SVP Global Infrastructure Services. “She is a seasoned professional who has worked consistently to put the customer at the forefront of our service. We have tremendous technological heritage and have delivered a range of firsts in the online video space, including the first commercial OTT platforms in Europe and the Middle East. The Middle East is an emerging region of great importance to Piksel, and positioning Ginny in Dubai signifies our commitment to providing a great service to customers in the area.”