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OPINION: Advanced compression drives future media delivery

Media enterprises need to create a unified video delivery environment that integrates nonlinear and traditional broadcasting, explains Christophe Delahousse, president, Thomson Video Networks

These are challenging times for media companies, video service providers, and broadcasters who have built their business on traditional, linear services and content delivery channels. In order to stay profitable and compete effectively against new pure-play OTT providers, these companies face tremendous pressure to launch new multiscreen services that can provide additional revenue streams and attract new audiences.

Compounding the pressure is the rapid emergence of 4K broadcasting, driven by growing consumer demand for content on Ultra HD (UHD) televisions, digital cinema, and streaming video services. Migrating to 4K broadcasting will require fundamental infrastructure changes to accommodate the necessary bandwidth, which can be up to eight times that required by HD.

Of critical importance are solutions that can deliver maximum compression efficiency across all current and emerging standards including MPEG-2, MPEG-4, high dynamic range (HDR), and high-efficiency video coding (HEVC).

To be successful, media enterprises need to create a unified video delivery environment that smoothly integrates both nonlinear and traditional broadcasting while optimising operational costs. This requires broadcast-grade, highly reliable and futureproof multiscreen delivery solutions that can deliver superior picture quality at the highest density and lowest bandwidth.

Thomson Video Networks has addressed these requirements with its Behind Every Screen approach. Behind Every Screen combines both on-premises and cloud-based resources to create an all-encompassing video infrastructure for ingest/playout, branding, ad insertion, encoding/transcoding, and packaging technologies.

With Behind Every Screen, media companies no longer have to compromise on video quality and density, and they’re able to choose the mix of cloud or on-premises technologies that is most appropriate for a given project or service.

At IBC2015, key themes centre around ongoing strategies for multiplatform delivery and the relentless drive to adopt 4K broadcasting technologies.

Thomson Video Networks is showcasing its Behind Every Screen approach with an emphasis on new innovations and product advances in support of the emerging broadcast standards of today and tomorrow.

One example is our ViBE line of encoders, which has set the industry standard for compression technology by offering the ideal balance of video quality and bandwidth efficiency.

IBC2015 sees the launch of several new software releases in the ViBE family, designed to deliver outstanding compression efficiency gains for traditional and multiscreen delivery.

The Thomson Video Networks ViBE encoding and transcoding family reinforces the Behind Every Screen strategy to provide the best compression technologies for any deployment — whether our customers select a hardware- or software-based solution for delivery on premises or in the cloud, and whether they’re delivering turnaround or premium content for SD, HD, or UHD television.

Media enterprises now have every key capability they need to
raise video quality and reduce cost of ownership not just for broadcast, but also for multiscreen services on every device and platform.