Broadcasters will be able to configure the bi-directional data interface on MediaGenix’s broadcast management system Whats’On following the release of an open API.
The move will make all data in Whats’On available to external third-party systems, and allow external partners to input information.
The company says that the benefits will include, for example, the ability to enter cue sheet information without retyping. Instead, a specific form could be created that is filled in by a production company and then imported.
Equally, broadcasters could create a specific web application that allows production companies or distributors to deliver information directly into the system.
Also at IBC, MediaGenix has announced the opening of an office in Singapore and another in Thailand to serve growing demand in the Asia Pacific territory.
The two offices will together form MediaGenix Pte. which will serve as an account management and implementation base.
