Hosting company LeaseWeb and media analytics specialist Nice People At Work (NPAW) have formed a partnership that is designed to help broadcasters optimise their IT infrastructure configuration. The partnership combines over-the-top (OTT) reporting and analytics data provided by NPAW’s Youbora Analytics tool with the LeaseWeb CDN platform, customer portal and API solutions.
The companies said the expanded service would enable LeaseWeb CDN customers to enhance their end-user experience by delivering TV-quality viewing through the internet. Customers can also analyse key data from end-users to optimise their IT infrastructure configuration and improve customer engagement.
Julien Lehmann, manager of LeaseWeb CDN, said the company’s CDN service is optimised for large volume files and videos, as well as website acceleration.