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My IBC: Mohammed Hamza, principal analyst, S&P Global Market Intelligence

Future speaks to a selection of industry stakeholders about their typical IBC routines, and what they're looking forward to at this year's show

What’s your typical IBC routine: what are you there to see/learn? 

The evolution of TV and video from VR to AI to cloud and as much as I can absorb. My focus generally is the distribution of media entertainment and the advances that benefit the end user in particular technologies that can help keep consumers engaged, especially in the subscription world. Related to that, a key question is around how operators can really add value to the existing TV/video propositions that they sell. 

What are you most looking forward to at IBC 2022? 

Meeting people who I have not seen in a year, if not more, post-Covid interruptions. I am mostly looking to discover new TV and video tech. Often, the real bonus of being at this event is the element of surprise; while I may have topics in mind, what’s even better is when you happen upon advances or tech that you weren’t aware of – I love the unpredictability. In terms of topics: seeing more on the development of the metaverse, the progress of online video distribution, and the ongoing challenges and opportunities for telcos/operators.

Why is IBC important to you in a professional capacity, and how does the show compare to others on the calendar?

IBC is critical for me as I only attend European shows and IBC is unique in terms of the scale of the event, people attending, and exhibitors. It’s an opportunity to meet companies I may not have spoken to before, or catch up with industry contacts I’ve known for years, some occasionally surprise you by appearing at different stands from before. Its focus on the TV/video sector is also a primary attendance reason, with most if not all of the ecosystem present. Finally, IBC represents an opportunity to evangelise about my company’s own transformation following S&P Global’s merger with IHS Markit and what it means for the market.