The broadcast industry’s move towards IP is set to aid in the monetisation of the audience, claimed Trilogy Communications sales and marketing director, Ewan Johnston. IP is able to greatly reduce production costs and increase efficiencies.
“This is about creating more specific content at an affordable price. If you can reduce production costs with IP, you can do more, and IP will allow broadcasters to do that.”
Johnston noted IP allows broadcasters to shrink content capture costs as well as enabling the use of efficient centralised control, so eliminating the need for OB vans. He added: “Broadcasters are then able to go to more events and still produce a lot of content, while addressing more niche audiences.”
Trilogy has launched its new VoiceFlow communication unit, and is featuring its Gemini II distributed matrix intercom system. Also, Trilogy’s Gemini, IP panels, and Virtual Panel application for the Android platform, are being used in the Sandbox LiveIP Project.