IBC delivers on expectations

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By 18:00 on Monday, IBC had already passed last year’s total attendance, with 54,036 through the doors of IBC2014.

“IBC’s goal is to deliver an event that is relevant to the community,” said Michael Crimp, CEO of IBC. “Getting the right attendance is more important than big numbers, but it is encouraging when we get both quality and quantity.”

The number of attendees was up across the board, reflecting the larger exhibition, growing interest in the conference and IBC Leaders’ Summit, and interest in special programmes like IBC Rising Stars.