The latest enhancements for the MX1 360 media services platform are being demonstrated on the company’s stand. The platform is designed to streamline content management and distribution by handling the entire workflow chain via a combination of cloud technology and on-premises infrastructure. MX1 is also talking to visitors about several recent customer deployments for the platform.
The demonstration highlights how broadcasters and other content providers can simplify content preparation, packaging, management, validation, playout and OTT multiscreen delivery. Several new features are being shown that MX1 claimed can simplify global video distribution. Powered by hybrid cloud and on-premise software and infrastructure, MX1 360 is claimed to enable users to reach a wider audience, better monetise media and video assets, and deliver a superior viewing experience.
According to the company, the MX1 360 has been deployed by global broadcasters, TV channels, content and rights holders, TV service providers and distributors. The platform can be used as part of a fully managed service or a
self-serve model, making it flexible.
By implementing it, content providers can access, monitor and interact with their content from virtually anywhere in the world; functionality, the company said, was critical as content providers look to expand their brand globally and increase revenue streams.
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