Heavy-hitting industry CTOs have agreed that AI will become an important new technology for media businesses. The use of machines to perform basic jobs which would ordinarily be done by a person is turning out to have a wide range of useful applications, said Liberty Global CTO Balan Nair, speaking at IBC’s CTO Roadmap Keynote panel [15 September].
“Where AI is coming in for us is with customer interactions,” revealed Nair. “There are plenty of customer management processes where no humans [other than the customer] are involved and the consumer is none the wiser – unless the interaction is really complex.
“You will see AI in almost every aspect of our operations – 15 per cent is AI now – and it will be 50 per cent in five years.”
News Corp deputy CTO Latha Maripuri said that AI was “way more than a buzzword” and that News Corp was actively looking at how it might be incorporated.
“Digital advertising is proving to be a concrete use case for AI, and we are looking at integrating more supervised machine learning.”
Liberty Global’s Nair was also upbeat about the prospects for services based around high capacity 5G technology.
Nair admitted that the economics of 5G “don’t make sense at present”, but predicted that it would be a “true step change” in mobile.
“One big benefit is its greater bitrate. It’s optimised for lots of bandwidth and you’ll be able to pack a lot more technology into 5G devices. But it needs hundreds of thousands of towers – and that’s going to be expensive.
That is the challenge of 5G – lots of promise and lots of cost.
“Today’s economics don’t justify it, but it’ll be rolled out for the 2020 Tokyo Olympics and by 2021-22 it’ll be more normal than not.”