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Creating stickiness through aggregation

Consumer demand for multiple content catalogues has traditionally forced viewers to subscribe to many services, but increased competition from OTT pure players means that pay-TV operators need to increase stickiness to their services.

Offering a high-quality content catalogue is no longer enough; operators now need solutions that combine their offerings with access to personal content across multiple devices.

Access is using IBC to demonstrate to operators how deploying a simplified service that enables access to all content sources at once through a single application can enhance their offering.

Neale Foster, managing director and COO, Access Europe, said: “Today’s consumers have an abundance of content available at their fingertips, but they have to navigate numerous apps in order to access it. Through the work we have done with large operators such as Reliance Jio Infocomm, we are showing visitors to our IBC stand the benefits of aggregating multiple content sources and delivering them via a single application.”

Access on-stand demonstrations include Access Twine for media distribution in multiscreen environments.

This enables operators to ensure that consumers stay within their branded environment for all their media needs. Also on show is the NetFront browser family including the new Browser BE Software Development Kit v2.4 that will show operators how to use standards to deliver best-in-class services up to 4K and 8K.