A new white paper entitled ‘Content Without Borders’ has been unveiled during the IBC show by multiscreen company Clearleap, focused on how operators can capitalise on opportunities in the evolving European TV markets.
Clearleap’s CEO, Braxton Jarratt, presented the findings from the paper and examined the steps companies need to take to go from potential to profit in today’s competitive TV landscape.
“The European pay TV market is presenting huge opportunities for broadcasters and content owners,” commented Jarratt. “But with millions of people, over 50 countries and an abundance of currencies and devices to contend with, getting content across borders is no easy feat.
“Whether it’s an incumbent terrestrial broadcaster looking to launch OTT services, or a new entrant eager to break into untapped markets, senior executives need a local perspective and this is where we come in to play,” he concluded.
The company is also speaking on several panels during the show, holding discussions on the Latin American market and presenting a joint case study with US broadcaster Scripps Networks. Clearleap is also providing interactive demonstrations of its multiscreen platform at its stand.