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Augmenting scalable live streaming

Responding to ‘the explosive consumer demand for live streaming of events and 24/7 channels across all screens’, Brightcove has launched Brightcove Live. The API-driven platform is designed to augment scalable live streaming with server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping and seamless VOD asset creation.

Anil Jain, executive vice president and general manager of media at Brightcove, said: “With Brightcove Live, we’re directly addressing problems facing publishers and broadcasters today – how to deliver and monetise live events and linear channels using simple but flexible tools, without breaking the bank.”

According to Brightcove, media companies face three key challenges in improving viewing experiences, increasing video-based revenue opportunities, and reducing the costs of operating a video business across platforms.

Thus Brightcove Live is intended to empower media organisations to deliver and monetise broadcast-like experiences for live events and 24/7 channels, while diminishing the cost and complexity of live streaming.

Brightcove Live has been successfully deployed for major global sporting events and simulcast linear television channels, including by Seven West Media, which owns and operates Australia’s largest independent media portfolio.