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Third of all TV watched in the UK is now streamed

Customer dissatisfaction with the content on pay-TV packages is driving up popularity of streaming services

A third of all TV viewed in the UK is now streamed, with almost a quarter of pay-TV viewers admitting they stream content every day.

According to a nationwide survey of 2,000 adults commissioned by and carried out by Opinium Research, streaming services such as Netflix and Amazon are now as popular as traditional pay-TV packages – with 29 per cent of all TV viewed in the UK now being streamed.

The study found 59 per cent of respondents pay for one or more of the big three providers, Sky, Virgin Media or BT TV, whereas 58 per cent have a Netflix or Amazon Prime TV account.

Nearly six in 10 (56 per cent) customers of Sky, Virgin or BT still stream additional content on at least a weekly basis – with this figure rising to 74 per cent among those aged 18-34.

The survey found that 62 per cent of respondents felt that their pay-TV package was offering them content they would not watch – saying it was “only slightly” or “not at all” customised. A third (32 per cent) of those with a pay-TV account with one of the big three said they believed their package is “poor or terrible value” for money. Some 21 per cent admitted they stream content not available on their pay-TV service every day.