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Quality of content on Disney+ ‘will be higher than Netflix and Amazon’

Ampere Analysis graded the expected content Disney will offer subscribers on a scale of 1 to 100

The quality of content offered by Disney+ at launch will be higher than that of its SVoD rivals, according to new research by Ampere Analysis.

Disney has already confirmed that the service will launch with 7,500 TV episodes and 500 movies in November this year. The Disney+ catalogue will be small in comparison to Netflix, 16 per cent of the size of the US Netflix catalogue’s 47,000 TV episodes, and 12 per cent of the size of the film library (4,000 titles). Ampere said based on its tracking of the top Disney titles on existing SVoD platforms in the US, the quality of the content will be high.

Disney has already announced plans for spin-off TV series from the likes of Star Wars, Marvel and Monsters Inc.

The company graded the expected content Disney will offer subscribers on a scale of 1 to 100 with 100 being the best. It is based on a proprietary algorithm that aggregates, assesses and ranks user opinion of a title.

Ampere used that rating to compare the top 100 original-labelled titles (films and TV seasons) across the most popular US SVoD platforms.

Richard Cooper, Ampere Analysis research director said: “Even among the titles still available through SVoD platforms in the USA the existing catalogue of Disney content ranks highly for the quality of its content – below HBO but above Amazon and Netflix. Disney has been removing content from competing SVoD platforms as it prepares to launch Disney+ in November, leaving a handful of blockbuster titles but predominantly a larger number of older titles.”

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