MTV has launched a live interactive quiz show on Facebook Watch called MTV STAX.
The free-to-play game will be broadcast live on Facebook Watch three times a week for ten weeks. Players must answer ten pop culture-based questions for the chance to win a share of the cash prize.
Shot at MTV’s Camden studio, MTV STAX will be hosted on rotation by MTV news presenters including Tinea Taylor and Tyler West.
Followers of the MTV STAX page will receive push notifications alerting them when a quiz is about to go live.
MTV VP, digital content, youth and entertainment, Joanna Wells, said: “We are always exploring new and innovative ways to engage and entertain our audiences, so we’re excited to be working with Facebook Watch as one of their first UK launch partners to develop MTV STAX.
“We know that there’s a great appetite at the moment for live interactive quiz shows and our fans are tapped into popular culture, so this feels like a very natural fit for MTV.”