ITV has launched a news show on Instagram, aimed at 14-17 year olds.
Content for The Rundown is being produced by ITV producers and presenters from across the ITV regions, with new episodes being aired at 3.45pm each day to coincide with school and college closing times.
Viewers can swipe through directly from some items to more in-depth coverage of the same story on the ITV News website.
“The Rundown is designed to put our award-winning journalism right into the hands of switched on teens, who told us that they wanted to engage more directly and deeply with the news,” said Stephen Hull, head of digital at ITV News.
“It is our hope that this new Instagram service will begin to answer their needs, become an essential part of the daily routine and the next step in ITV News reaching new audiences.”
