Sky has invested £32 million in streaming service iflix, Netflix’s rival in Southeast Asia.
The partnership will see the two companies combining with the aim of expanding across fast-emerging markets, and identifying areas of future collaboration across present operations.
iflix, which has amassed over one million subscribers since its launch in May 2015, is currently limited to Thailand, Malaysia and the Phillippines, offering a library of Hollywood, Asian regional and local TV shows and movies.
Andrew Griffith, group chief financial officer, Sky, said, “iflix has quickly established itself as Southeast Asia’s most exciting and fastest-growing streaming TV service.
“There are lots of opportunities for Sky and iflix to work together and share expertise as both companies continue to expand.
“We are really looking forward to supporting Mark and his team deliver their ambitious plans”.
Mark Britt, iflix co-founder and group CEO, added, “We are thrilled to welcome Sky to the iflix family.
“As pioneers in the global broadcasting industry and true leaders in television and media, they share our passion for delivering market-leading content and services through innovation.
“Sky’s investment will further support our commitment to providing our members with the best in entertainment.”