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Roku opens Amsterdam office

New office will house 150 employees and joins the company's other European offices in Denmark, Ukraine and the United Kingdom

Roku is expanding its existing presence in Europe with a new Amsterdam-based office to help support the company’s international growth.

The new office houses 150 employees and joins the company’s other European offices in Denmark, Ukraine and the United Kingdom.

“TV streaming is a global phenomenon, and international growth is a key focus area for us,” said Arthur van Rest, VP international at Roku. “Attracting the right people is crucial to our success, and we believe that the Netherlands has great talent and expertise. We will be looking to hire across various functions, from marketing and business development to finance and legal.”

Amsterdam deputy mayor Victor Everhardt added, “Amsterdam is solidifying its position as a leading European hub for media and tech companies. Our good physical and digital infrastructure helps businesses grow their international presence quickly. An innovative company like Roku is a strong addition to our vibrant tech and start-up scene. It will also create a lot of opportunities for our diverse talent pool.”

According to Roku, international expansion is a key priority for the company. In September of this year, Roku launched its streaming players in Germany.

The Roku platform is currently available in over 20 countries around the world, and it had 56.4 million active accounts as of September 30, 2021.