Piksel has launched its Piksel Content Services. The company will manage all stages of the content acquisition process for new OTT players, including the negotiating and licensing of content rights, so that new entrants to the market are armed with a full ‘procurement to playout’ solution. Piksel now claims to be the only online video platform vendor that also provides a tailor-made content offer.
Piksel Content Services will be provided to customers as an addition to Piksel’s Digital Showcase solution, a SaaS-based video platform which enables content owners, aggregators and distributors to integrate live, linear and on-demand programming into a multiscreen environment.
Monica Piriz (pictured), has joined Piksel as VP of content acquisition and strategy to drive its new content services division, and commented: “I’m excited to join Piksel at such a pivotal time for the company, as it makes a game-changing move to open up the OTT market to a whole new segment. The potential for a new wave of OTT players from less ‘traditional’ backgrounds has been growing for a while, but until now there hasn’t been the right incentive out there to support businesses wanting to make this leap. Piksel is now bridging that gap but without the usual price-tag, and taking a compelling proposition to this new sector.”
Piksel hopes its service will appeal to the growing number of businesses that have subscriber bases and potential audiences but lack the content and relationships with studios needed to venture into OTT video delivery. Piksel also aims to help media companies that want to deliver targeted content to connected devices, but do not have the necessary specialist expertise.
Benefits for Piksel Content Services customers include: Direct engagement with viewers grounded in a handpicked content library, promoting audience engagement; faster time to market, owing to outsourced management of labour-intensive platform creation and content acquisition; and ability to attract and retain a larger audience at a predictable cost, by content distribution through chosen channels and lack of investment in specialised technology resources or hardware platforms.