NEP Group is aiming to expand the reach of its Creative Technology Group with the appointment of Sandy Case as SVP of sport.
Based in London, he has been tasked with leading the Creative Technology Group sports division into its next phase of growth and innovation.
“We have a great sports business that goes back to the very start of the company. Our plan is now to build on what has been achieved and for this to become a truly global market sector for us,” said Graham Andrews, global president for NEP Live Events and CEO of Creative Technology Group.
“I am excited about Sandy joining our business and I know his experience in the world of sports will be very complementary to the skills we already have in our team. I am looking forward to working with him to develop this important part of our business.”
Speaking about his appointment, Case added: “From my initial meeting with the senior team at Creative Technology, it was clear that the company possesses two key strengths: exceptional people and a world-class product.
“Firstly, there’s a team of smart and innovative individuals. Secondly, their world-class products/solutions are at the core of where I believe the future of sport and entertainment lies: emphasising the fan experience. With an impressive portfolio that includes the IOC, DP World Tour, Wimbledon/AELTC, LIV, NASCAR and UFC, I’m delighted to be joining the company and helping expand the global live events business.”
