Sally Hattori will direct and supervise SMPTE’s standards projects after being appointed as the organisation’s vice president of standards.
Hattori is director of product development at StudioLAB — the creative innovation team within Walt Disney Studios’ technology division — and a science and technology peer group executive for the Academy of Television Arts and Sciences.
She has taken part in technical standards development and activities, earning a 2015 International Standard Development Award for her achievements as co-editor of ISO/IEC 14496-10 (Eighth Edition) Information Technology – Coding of Audio-Visual Objects – Part 10: Advanced Video Coding (AVC).
“Sally has a great deal of experience with international standards development and has made significant contributions both as a participant and as a leader,” said SMPTE executive director David Grindle. “She understands how standards bodies function, and she works well with colleagues to move standards work forward. In her role as standards vice president, she brings a fresh perspective and forward-looking vision that will help SMPTE deliver standards in a model that benefits both the Society and the larger media technology community.”
Hattori added: “It’s an exciting time to be part of the standards community as a leader. I feel I can bring a different mindset to the work and help the Society have a conversation about new publishing workflows and business models that can bring greater transparency and allow us to make SMPTE standards more open and valuable to the industry as a whole.”