EMG Group has announced the appointment of Peter Bates as UK CEO and group strategy director.
The new role will see Bates involved in developing EMG Group’s strategy and guiding the global leadership team through the transformation the business is undergoing.
His new role will also comprise leading on Group and country strategies, new market entry and acquisitions, and also seeking out opportunities for business growth. EMG Group said he will work closely with CEO Shaun Gregory and the leadership team on the company’s three-year transformation plan.
Bates joined EMG Group in 2019 following the company’s acquisition of Telegenic.
Speaking about the appointment, Gregory said: “I’m personally thrilled that Peter has accepted our offer of this new role, primarily because the Group will benefit enormously from his experience. High quality strategic direction is critically important as we transition into a Group. Peter will guide us as we look at new markets and an extended product portfolio.
“This change also provides a fantastic opportunity for the UK leadership taam to become more involved with the integration work, particularly around the positioning and launch of EMG in the UK. That change comes at absolutely the right time, as we embark on the remote and extended products journey. These are extremely exciting times.”
Bates adde: “The market is changing rapidly and I’m excited at the growth opportunities that will no doubt present themselves. EMG has a comprehensive and diverse range of services, backed up by world class talent, so is uniquely positioned to grow. Leading on those strategies, and working with the global leadership team, is giving me a fresh challenge that I am really looking forward to. It’s also yet another change where we’re integrating the countries with group wide responsibilities, which helps us operate more effectively and efficiently.”
