NexGuard has launched watermarking solution Network ID ahead of IBC2017.
The product, launched in a technology partnership with Ericsson, inserts a "unique, invisible and robust forensic" watermark in primary distribution feeds for linear TV, be it satellite or fibre.
According to NexGuard, the watermark provides clear evidence of the distribution path to determine the source of illegally distributed signals (e.g. for live sports broadcasts). This allows the content owner to focus their anti-piracy efforts on the sources of significant piracy. The Network ID watermark also serves as proof of ownership to enable the take down of pirated streams (e.g. from social media).
The solution has already been integrated with Ericsson’s RX8200 Advanced Modular Receiver for satellite distribution applications.
Maurice van Riek, Kudelski Group SVP content and asset security, said: “Tracing illicit content activity is a necessary and critical first step in fighting today’s greatest piracy challenges, such as the illegal re-distribution of live sports.
"NexGuard is honoured to be working with Ericsson to provide a solution that is pre-integrated with today’s TV and media industry workflows. Network ID offers a clear indication of the sources of piracy, so that rights holders can focus their anti-piracy efforts where it matters.”