NBCUniversal Networks International has announced its Universal Channel has undergone a refresh in the UK, with a name change to Universal TV.
The evolved proposition for the new-look brand continues to "highlight that characters are at the heart of great storytelling."
The refresh is live in the UK from today and will roll-out around key markets in the coming months, including Germany in early July.
“Universal TV’s reinvigorated identity best positions our flagship brand into the future as a relevant, compelling destination for fans of character-driven programming,” commented Lee Raftery, chief marketing and content officer and managing director UK & Emerging Markets, NBCUniversal International.
“In making this latest investment in Universal – combined with the raft of top-quality shows we have recently acquired – we’re reinforcing our commitment to delivering a must-watch destination for affiliate partners and viewers, alike.”