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Looper Insights lands A+E deal, ZAG investment

Will track, manage and optimise the sale of A+E Networks' TVoD titles

Looper Insights has entered into an annual deal with A+E Networks to provide TVoD/EST management and optimisation services.

The SaaS VoD optimisation company will track, manage and optimise the sale of A+E’s TVoD titles across the US market’s transactional stores, including Apple iTunes, Amazon, Google, Xbox and Vudu.

Michael Rycyzyn, A+E Networks senior manager of TVoD/EST digital content, licensing and distribution, said: “Now that we’re using the Looper Insights platform, my time has been freed up to focus on the areas that deliver the biggest benefits to our company, rather than fixing problems with our storefront activities.

“In the short period of time that we’ve been working with Lucas [Bertrand] and his team, we’ve already seen a drop in the priority issues that needed to be resolved. These results have given me more time to invest in the effective management of our EST business.”

Looper Insights also announced that ZAG has invested in the company through its ZAG Seed Fund, financing the expansion of Looper Insights’ data analytics and engineering teams.

ZAG CEO Anu Shah said: “ZAG/BBH is thrilled to be investing in the Looper Insights team. In providing advanced, data-driven insight into the growing market for on-demand content, Looper’s product is servicing the needs of our clients and partners in the content and media space. We look forward to helping the team reach some exciting milestones in the near future.