Lawo and Cisco have partnered for the development and marketing of IP-based video and audio systems for broadcast TV.
Lawo IP products have been integrated around the globe at TV studios, utilised in remote productions and high-profile events such as the Euro 2016, which Lawo claims "highlights the industry’s enthusiastic embrace of IP-based live production technology."
The cooperation involves the Cisco IP Fabric for Media infrastructure, the company's answer to complex IP workflows in TV broadcasting.
“Lawo is very happy to begin what we expect will be a rewarding relationship with Cisco,” said Lawo director of business development Felix Krückels.
“Our partnership unites Lawo’s expertise in video and audio systems, monitoring and control with Cisco’s innovations in network infrastructure for live broadcast. Combining these strengths results in an incredibly fast, robust solution for TV production.”
The first strategic customer to take advantage of this work is in place at "a large US television network", which will deploy an all-IP Lawo routing infrastructure based on a Cisco IP technology backbone. The planned rollout, scheduled for later this year, will make use of Cisco Nexus 9000 switches connecting Lawo V__matrix, with SOUL and VSM control and monitoring systems.
“Working with Lawo brings Cisco an innovative partner that can immediately provide new and improved workflows to broadcasters, employing Cisco network solutions,” said Bryan Bedford, global business development for sports, media and consumer segments, Cisco.
“Integrating Cisco data centre switching systems with Lawo IP-based hardware and software products opens up new opportunities for television broadcasters. Together, we can provide a solution that’s truly ready for any new video technology the future brings.”