A new initiative has launched to look at the challenges and opportunities facing the TV industry – broadcasters, programmers and producers – during the 2020s.
The Content Connect Initiative plans to work with the media industry to explore perspectives on the evolution of the industry and the priorities for TV companies, as they look to transform their operations and workflows.
It has been launched by MEDIAGENIX, in partnership with the Project X Institute.
The organisation has already carried out some initial research aimed at exploring perspectives on the key factors set to shape the industry during the decade ahead and a set of future scenarios for the market in 2030. These will be, developed in consultation with industry executives in the US and across Western Europe, to highlight the potential for very different outcomes, ranging from a gradual evolution of the current marketplace to a far more competitive and digitally disrupted landscape.
According to the Initiative, one scenario suggests that a golden age for the TV industry is potentially within reach if the full potential of recent investments in streaming services and advanced advertising can be realised during the 2020s.
The scenarios pose various questions for the industry, but intense competition and the need to modernise operations are a constant in all, said the Initiative. TV companies will need to complete their digital transformations, modernising their operations and supply chains to unlock the full potential of streaming and advanced advertising, if they are to remain relevant and competitive in 2030.
Jon Watts, executive director at The Project X Institute, said “The 2010s have seen tremendous change across the TV market, but our research suggests that most industry participants believe more change lies ahead, although perspectives vary widely.
“The fundamental question is whether digitally driven disruption is starting to slow, as the market matures, or whether the 2010s have simply laid the foundations for a far more competitive, fastchanging marketplace,” added Watts. “In any event, industry participants will need to maintain the trajectories of their digital transformations, looking to realise in full the benefits of their investments to date.”
A whitepaper detailing the initial research is available here.