IBC2018 saw 55,884 attendees walk through the doors of the RAI in Amsterdam, a three per cent drop on 2017’s figure.
However, the show’s exhibit floor grew by 667 square metres and conference delegates were up by 14 per cent from 2017. IBC noted that diversity of its content had improved with the number of women speakers at the conference up from 14 per cent in 2017 to 37 per cent this year.
The IBC App logged more than 91,000 interactions and IBC itself trended number one on Twitter in the Netherlands on several days of the convention, with 185 million potential impressions and over 250,000 video views, according to show organisers.
Apart from attendance, IBC CEO Michael Crimp noted that the show stats “are up in almost all areas and re-bookings are ahead of last year. IBC is much more than a trade show, we have developed a basket of data-driven statistics including sales leads generated on stands and conference attendance.”
IBC will return to Amsterdam from 12th-17th September, 2019.