IBC has established a new exhibitor steering group that wants to broaden the range of views and voices that help shape IBC Show.
The group is being led by Lisa Collins, managing director at Dovetail Creative, and it replaces the IBC Exhibitor Committee.
IBC said the group will pull together senior leaders and influencers from across the exhibitor landscape – from long-standing vendors to new media start-ups – and aims to reflect “the entire industry demographic in terms of sector, region, company size, gender, race and belief”.
“I’m honoured to become chair of the IBC Exhibitor Steering Group, which will draw on a wealth of industry experience to help map the show’s future,” said Collins.
“With this new group, we are looking to spark two-way conversations that shift expectations and propel positive change as IBC continues to evolve. It will enable IBC to engage with and actively listen to every quarter of its exhibitor community, which plays an absolutely critical role in the planning and successful delivery of the show each year,” she added.
“I would also like to see this group and its individual members emerge as a mentoring resource for other exhibitors coming to IBC – one that newcomers, for instance, can come to for insights and advice on how to get the most out of their investment at the show.”
The IBC Exhibitor Steering Group will hold its first meeting at NAB Show 2023.