The Alliance for IP Media Solutions (AIMS) has welcomed global engineering and electronics company Huawei.
Huawei is a leading provider of information and communications technology (ICT) smart devices.
The company uses cloud computing, big data, the internet of things and AI to provide open, flexible and secure ICT infrastructure platforms.
Jeffrey Gao, president of the router and carrier Ethernet product line at Huawei, said: "As a global ICT solution provider, Huawei fully recognises the huge potential of the IP-based transformation of production and broadcasting systems.
"We're ready to work with AIMS members to promote the application of IP-based standards and accelerate their acceptance in the industry."