Eleven Sports parent company Aser Ventures has announced a strategic partnership with OTRO shareholder Corrum Capital Management.
The partnership will see Corrum help Aser expand its financing opportunities for its portfolio of sports, media and entertainment properties, while making Aser a shareholder and strategic partner of OTRO.
OTRO is a sport subscription service known for its work with Lionel Messi, Neymar Jr., David Beckham and Zinedine Zidane, having transitioned to a new business model as a premium content studio.
The studio will focus on creating original premium long-form and short-form content with its portfolio of star names, for third-party streaming platforms, broadcasters, operators and telcos.
OTRO’s creative team is led by MD Claire McArdle, with operational support from Eleven Sports COO Anouk Mertens. Aser chairman and founder Andrea Radrizzani will also join the OTRO Board.
An agreement between the companies positions Eleven Sports to broadcast OTRO programmes in Belgium, Portugal and Italy.
“We are living in a moment of unprecedented challenges,” said Radrizzani. “At Aser we want to use our network to support the vital work of the World Health Organisation and others in any way we can. We also want to be positive in our approach to business and press on and forge new opportunities.
“This new partnership has lots of potential for all parties,” he continued. “Aser Ventures will use our management expertise and global network of media partners to drive value for OTRO and its key stakeholders including Corrum Capital.
“In return, Aser will have an excellent new strategic partner in Corrum Capital and the opportunity to support the growth of an exciting and ambitious company in OTRO. We can also work with OTRO to share great sports and entertainment content with fans around the world at a time when people need some distraction and fun more than ever.”