Global entertainment services company DNEG is launching a new division focused on creating immersive experiences.
DNEG IXP will be led by managing director Josh Mandel and aims to deliver premium content to companies looking to craft creative experiences across gaming, concerts and other live events, location-based experiences, and more.
The division already has several projects currently in production, with an initial focus on the worlds of gaming, virtual concerts, and theme park ride experiences, said DNEG.
“As we expand and fortify DNEG’s services on a global scale, this new division allows us to diversify our offering to complement our Hollywood partnerships and projects,” said DNEG CEO Namit Malhotra.
“Ambitious businesses can now leverage DNEG’s Academy Award-winning talent and creative capabilities in order to fully realise and maximise how they connect with their audiences, whether on-stage, in-game, at a theme park, as part of a location-based experience, or through state-of-the-art headsets.”
