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Discovery launches new corporate sports brand, Andrew Georgiou appointed president

Discovery Sports includes Eurosport, Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GOLFTV, as well sport on Discovery Plus and Discovery’s free-to-air networks

Discovery is launching a new corporate brand to represent its sports brands, channels and platforms. According to the broadcaster its sports offerings reach an audience of 130 million a month across free-to-air, pay-TV, streaming and online.

Andrew Georgiou will oversee all of the company’s sports brands and business as president of sports, Discovery. The move sees him add responsibility for GOLFTV and Golf Digest to his portfolio. Georgiou already oversees Eurosport and Discovery’s global sports rights and marketing solutions, as well as Play Sports Group – which includes Global Cycling Network (GCN) – and Eurosport Events.

According to the broadcaster, the move showcases Discovery’s combined strength in sports media, from Discovery Plus to its free-to-air channels in Europe, as well as Eurosport.

Jean-Briac Perrette, CEO, Discovery International said: “We have an unparalleled multi-platform offering for rights holders and marketers that uniquely provides the broad reach of television with the targeting and interactive capabilities of digital. With two Olympic Games in quick succession and Eurosport’s live content now rolling out onto Discovery Plus in many international markets, there has never been a greater opportunity to leverage the scale and expertise of our sports offer.

“As we organise all our sports business under Discovery Sport, I am hugely excited to have Andrew lead the charge for this consolidated group. His expertise, strategic vision and strong relationships have steered our sports business through last year’s challenging period for live sports, and set us on a course for further transformation and growth going forward,” he added.

Andrew Georgiou added: “When taken together, Discovery’s portfolio of sports brands, channels and platforms is unrivalled for its ability to engage audiences however the viewer chooses to watch. From the scale of Discovery’s free-to-air networks, to the breadth of sports offering through Eurosport and the depth of super-fan engagement from GOLFTV, Golf Digest and GCN, taken together Discovery Sport serves passionate fans everywhere and brings limitless opportunities for our brand and rights-holder partners.”