Channel 4 has announced it has chosen Leeds as its new National HQ.
The city beat off challenges from Manchester and Birmingham.
Bristol and Glasgow have been chosen as the broadcaster’s new creative hubs.
‘4 all the UK’ was announced by Channel 4’s CEO Alex Mahon in March.
It will see the broadcaster move out of London to a new national HQ as well as the creation of two new smaller creative hubs in the Nations & Regions.
The broadcaster says the new National HQ and Creative Hubs will be home to 300 Channel 4 jobs when fully established, including key creative decision makers.
Alex Mahon, Channel 4 chief executive said: “Diversity and inclusion have always been at the heart of Channel 4’s mission and the launch of our 4 All the UK plan is the biggest and most exciting change in the organisation’s 36-year history – as we open up Channel 4 to people from across the UK and supercharge the impact we have in all parts of the country.
“We undertook a rigorous process over the last seven months and the high calibre of all the pitches meant those were incredibly difficult decisions to make. However, I know that Leeds, Bristol and Glasgow will best deliver our objectives to grow the production sector across the UK, build the pipeline of creative talent outside London and support our increased investment in programming produced across the Nations and Regions.
“Leeds put forward a compelling and ambitious strategy for how they could work alongside Channel 4 to further build the strong independent production sector in the city and develop new diverse talent from across the region. Locating our National HQ in Leeds enables us to capitalise on a strong and fast-growing independent production sector in cities across the North of England – and also has the potential to unlock growth in the North East and East of the country, an area without a major presence from other national broadcasters.
“Establishing a Creative Hub in Bristol gives Channel 4 the opportunity to build on thriving production communities in the city and to partner with Cardiff and harness the power of the wider creative industry across the South West and Wales. The city also put forward exciting social mobility proposals to develop talent across the wider region.
“Glasgow has a well-established production sector across multiple genres, and locating a Creative Hub in the city will give Channel 4 the opportunity to tap into the rich cultural diversity of Scotland and also allow us to exploit the city’s strong connectivity with Belfast and the Northern Ireland production sector.
“The quality of pitches from all the cities involved in the final stage of the process was exceptionally high and I’d like to take the opportunity to thank all those involved for the effort and passion they put in – particularly Andy Street for Birmingham, Huw Thomas in Cardiff, and Sir Richard Leese in Greater Manchester. I hope we can continue discussions with all of them about how we can develop new partnerships with each of their cities – particularly since we will be spending up to £250m more in the Nations and Regions over the next five years and want to work with producers and talent in all of these areas.”