Bertelsmann is putting French broadcaster M6 up for sale following the collapse of its planned merger with TF1.
The company is asking for indicative bids by Friday in order to “test the water”, reports the Financial Times.
According to the report, a number of companies are expected to make a bid for the broadcaster, including MediaForEurope, production company Mediawan, and Vivendi.
Bertelsmann CEO Thomas Rabe told the FT the company has been “inundated with expressions of interest” after the news that the merger with TF1 had been called off.
“This is why we are ‘testing the market’. We will decide on the basis of the test whether to sell or not,” he added.
Bertelsmann’s RTL group owns a 48.3 per cent stake in M6, which is France’s second-biggest commercial broadcaster.
