Avid will be back on the show floor at NAB Show next month after confirming plans to return to major trade shows in the media and entertainment industry.
The company chose not to have a stand at NAB in 2022, and had a smaller-than-usual presence at IBC.
However, CEO Jeff Rosica has confirmed the company will be back this year.
“While we have a lot to unveil at trade shows throughout this year, Avid’s exhibitions will stand out as sharply defined hubs where the community should expect to learn what they can achieve now to get ahead of escalating demand for the best quality content with the greatest degree of creativity, collaboration, and cost-efficiency,” said Rosica.
“Personally, I’m excited that people will encounter a company that has completely reimagined how these events can bring immediate value to visitors.”
At both shows, Avid said it intends to deliver debut demonstrations of software and integrated solutions that “elevate the creativity and collaboration of media companies, production teams, and individual content producers working in TV, film, and music”.