Accedo is launching a new sustainability initiative, which it says is aimed at helping service and technology providers to define industry standards for delivering sustainable video services.
As part of the initiative, Accedo plans to create a sustainable marketplace for media by 2025, where video service providers will be able to make buying decisions based on both product features, as well as sustainable KPIs such as carbon impact, audience influence, and community impact.
The marketplace will serve as a driving force for how to tackle the direct environmental and social impact of the media industry, and will help the industry do its part in reaching the global 2030 SDG objectives, said the company.
Bleuenn Le Goffic, VP strategy and business development, Accedo, said: “The video industry is having a huge influence, both on society and on the environment. I firmly believe that sustainable business transformation is one of the biggest and most exciting business challenges we face as an industry. I am convinced that we need to push ourselves and our partners in bold experimentation, expanding on the value we bring to our customers and to their audience. Technology and monetisation are not enough, it’s vital that we progress in a sustainable way.”
Earlier this year, Accedo joined the Science Based Targets initiative (SBTi), a framework that drives ambitious climate action in the private sector by enabling organisations to set science-based emissions reduction targets. By joining SBTi, the company has committed to the Net-Zero Standard and to setting a robust emissions reduction target at the pace and scale required by climate science, said Accedo.
Michael Lantz, CEO, Accedo, added: “Video touches consumers everywhere, and video technology vendors have a unique possibility of supporting a global sustainability agenda. In order to do our part at Accedo, we are constantly pushing boundaries for how to be more sustainable as a company. We believe that it is time for technology and solution providers to do their part and we’re inviting everyone to contribute to the next generation of sustainable video services.”
