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Calrec launches into German market

The company is partnering with Cerberus Media Solutions, which already has relationships with broadcasters, OB service and technology suppliers in Germany

Broadcast audio company Calrec is introducing its products to the German broadcast market for the first time via a new partnership with broadcast audio specialists, Cerberus Media Solutions.

Cerberus already has extensive, in-depth relationships with broadcasters, OB service and technology suppliers as well as system integrators, said Calrec.

“The problems Cerberus has identified across the German market, Calrec already has solutions for,” Dave Letson, VP of sales at Calrec, said. “One of the key topics we have discussed is the challenges around remote production; we’re hugely experienced, with a global reputation for excellence, via already-implemented solutions with broadcasters of all sizes.

“We are delighted to be partnering with Cerberus to allow broadcasters across Germany to take full advantage of our highly evolved, field-proven solutions,” added Letson. “One of the key challenges of pushing much further into the German market is not only gaining sales, but the ability to support customers through a transition to IP and in the long term with a clear understanding of German workflows. Cerberus absolutely has this covered, which is vital for German broadcasters.”

Cerberus co-founder and MD Rene Harder added: “It’s mind-blowing the level at which Calrec is operating when it comes to IP. We’re talking about fully future-proofed solutions, scalable from the relatively simple with the small form factor, powerful Type R remote mixing capabilities, right up to the flagship Argo. We can create structured, elegant workflows, tailored to specific broadcasters’ needs. Calrec has long-standing relationships with other manufactures and huge real-world experience of deploying SMPTE 2110 and NMOS systems.”